Where Trends Are Born: Pulse
Pulse London 2018
I'd spotted Pulse London on my Instagram feed, which I'm guilty of spending way too much time doing. Pulse describes itself as:
I've always been a learner after a teacher once said to our class "If you're not growing, you're dying" and that's stuck with me ever since. Now that I'm in the embryotic stage of setting up my own cosmetic company, I'm even more thirsty to learn, network, and learn from others rather than from mistakes.
Pulse London is a small curated exhibit that allows brands to align with the very best in the design world. Usually Olympia can be overwhelming, so it was refreshing to be in the Grand Hall with no lines, clutter, or crowds at this trade-only event, as the experts had curated the brands that highlighted the very latest trends, talent and directional brands. As well having the Indigo Lounge for complimentary tea and coffee to relax and review what we'd just seen and heard.
The main attraction for me was the expert advice and business insight offered at the 'Shop-Talk' presentations. I listened to 'Profitability Over Popularity' with Sam Burgess , Social Marketing Expert - Social Mouth. We all know how overwhelming the Instagram territory can be to navigate. Not only that, but trying to avoid being spammy and ad-based but instead genuine, like-able and trust-worthy while turning popularity into profitability. Sam gave some insights including what we should be including in our bios and the 80/20 rule; watch her video in 2 weeks when it's online to learn everything that I did.
The show only took an hour to walk around as press, but I can imagine spending a lot more time here if you're a buyer as there were lots of beautiful, mindful products as well as the opportunity to pitch to Not On The High Street. I'm not ready for that yet, but it opened my eyes to opportunities I had not yet come across.
The Top 4 Brands That Resonated With Me Most and I Adored Were:
- Juno Skincare, with their luxury all natural and where possible organic, handmade skincare line. The name Juno comes from the goddess who was the protector of women and kept watch over all aspects of their lives. The simple, clean lines of the packaging and logo look both elegant and luxurious. Plus the founder Julie was like-able and knowledgeable about her products, ingredients and therapeutical properties which goes a long way in a companies success: Know-Like-Trust!
- Art House Meath also won me over; not just because I'm chocolate obsessed but because this non-profit collaboration values the artistic talents of those living with disabilities. Their unique, eye-catching artwork can be seen on their packaging, accessories, clothing, jewelry, soaps, candles and confectionary; all of which can be mix and matched to make for a conscious and mindful purchase and gift.
- Sassy Wax candles are made from natural soy wax and are both affordable and fun. With over 20 designs, each to celebrate a different occasion, there's something for everyone.
- Tinker Tailor, as lover of all things sparkly, these also popped up on my radar. These sparklers aren't just your average stick-on! I'm really coveting the Union Jack shaped as a crown, and love the versatility of these along with their ability to customize anything from clothes to cushions to notepads to show your individuality and personality.
Until next year Pulse London. I can't wait to see the rest of the presentations I missed online in a couple of weeks.